Having an idea is the easy part. The hard part was learning accounting, inventory management, supply chain, PR, supplier relations, business analysis, e-commerce, finance, IT... and much more. The first thing we learned however is that the learning will never ever stop.The second thing we learnt is that mistakes are the best teachers ever. Where we are today is the sum of an insane number of mistakes done over the years and we look forward to making many more mistakes in the future. Rule of thumb though is that you are only allowed to make the same mistake once. After that , learn and move forward to another new mistake. Needless to say: creativity is in everything we do and without it our channels will run dry in no time so keep the juices flowing!